Open to senior & lead roles — 2026

Based in Delhi NCR, India — open to relocating anywhere in India

Anubhaav Vermaa

Senior Product Designer

I lead product design across complex systems—from defining product strategy and interaction models to delivering shipped experiences. With 6+ years across enterprise SaaS, fintech, AI, e-commerce, CRM, and Web3, I turn ambiguity and complex workflows into products that are clear, scalable, and commercially effective.

6+
Years in Product Design
40+
Platforms Shipped
70%
Cart Abandonment Reduced (Nutraj)
30%
Growth in premium AI feature adoption (Kast)

Trusted by teams at

  • BlackRock
  • Clearwater Analytics
  • Kast
  • Socialninjaz
  • Univault
  • Algobits
  • Nutraj
  • TheUpSidespace

Selected Case Studies

From Spreadsheets to System — Enterprise B2B SaaS · Wealth Management
01Enterprise B2B SaaS · Wealth Management2024

From Spreadsheets to System

A white-label private wealth platform designed 0→1 with BlackRock — wireframe to engineering handoff in 90 days.

90 days
Wireframe → handoff
2 personas
One data model
N brands
1 codebase

Problem

Private wealth still ran on spreadsheets, emailed PDFs, and quarterly binders. No product modeled the actual relationship — adviser on one side, client on the other, the same money between them — so every convention had to be argued into existence.

Approach

As Lead UX Designer of a three-person team, I ran discovery in weekly working sessions with BlackRock, designed two persona geometries on one data model, solved the “whose money am I looking at?” compliance problem with role-keyed chrome, and shipped a locked-system / buyer-brand token architecture.

Outcome

Delivered a two-persona, N-brand enterprise platform from zero to engineering handoff inside the 90-day window, on a token architecture built to outlive the team.

Role: Lead UX DesignerTools: Figma, Material Design, MUI
KAST — Real Estate SaaS · Mobile App
02Real Estate SaaS · Mobile App2025

KAST

Redesigned a fragmented real estate toolset into one AI-driven, mobile-first growth ecosystem.

1 platform
Replaced 5 tools
4 flows
Rebuilt + 3 new
12 mo
End to end

Problem

Agents juggled 4–5 disconnected tools — spreadsheets, WhatsApp, design apps, postcard services — losing context, time, and leads in the gaps. The existing app was only 25% designed and lacked structure and modern SaaS usability.

Approach

As sole product designer, I ran competitive analysis, interviews, and journey mapping, then rebuilt the Home Dashboard, Lead Management, and Postcard flow and designed new WhatsApp Business, Listing Kit, and AI lead features around a consistent design system.

Outcome

Shipped a conversion-focused ecosystem that consolidated five tools into one connected, automation-first mobile platform.

Role: Sole Product DesignerTools: Figma, Zeplin, Photoshop
Rebranding Nutraj — E-commerce · B2C · D2C · B2B
03E-commerce · B2C · D2C · B2B2024

Rebranding Nutraj

Revamped a 58-year-old dry fruits & edible oil brand into a modern, premium e-commerce experience.

58 yrs
Brand modernized
3 models
B2C · D2C · B2B
1 system
Cohesive brand

Problem

A legacy brand with strong heritage but a dated, non-mobile, visually weak online presence and a fragmented brand image — struggling to connect with a younger, health-conscious audience.

Approach

As lead designer, I ran brand and content strategy, competitive analysis, and persona research, then moved from wireframes to a cohesive high-fidelity system spanning consumer storefront, D2C product experience, and B2B bulk ordering.

Outcome

Delivered a premium, mobile-first e-commerce experience with one cohesive brand narrative across B2C, D2C, and B2B touchpoints.

Role: Lead UX/UI DesignerTools: Figma, Photoshop
TheUpsideSpace — NFT Marketplace · Web App
04NFT Marketplace · Web App2023

TheUpsideSpace

Designed a curator-led NFT marketplace from scratch — connecting traditional and new-media artists with collectors.

0 → 1
Built from scratch
3 regions
SEA · South Asia · ME
1 designer
End to end

Problem

A concept for a curator-led NFT marketplace featuring artists from Southeast Asia, South Asia, and the Middle East existed, but no product did — every convention, from brand identity to the tokenization flow, had to be built from zero.

Approach

As sole designer, I researched art markets and NFT platforms, crafted a distinctive brand identity with the Tobias and Matter typefaces, and designed the full experience — NFT cards, marketplace interface, and primary/secondary selling flows — with developers and blockchain experts.

Outcome

Launched an inclusive, curator-led NFT marketplace with an active community and a secure, transparent buying and selling experience.

Role: Sole DesignerTools: Figma, Prototyping

AI Practice

Current with 2026 standards

AI shapes both what I design and how I design. I work across GenAI, Agentic, Conversational, and Automation AI, while using AI as a thinking and execution aid throughout my design process.
AI accelerates my design process; it doesn't make my design decisions.

01

Human-in-the-loop by default

Every AI action stays editable, reversible, and clearly attributed — the user is always in control.

02

Clarity & trust

I design AI experiences that communicate intent, limitations, and outcomes clearly, giving users the context they need to understand when and how to rely on AI.

03

Designing for AI behaviour

I design beyond static screens for agents, conversational flows, recommendations, automation, multi-step tasks, and evolving AI responses.

04

AI-augmented design process

I use AI across research synthesis, ideation, exploration, prototyping, content, and iteration to move faster and explore more directions—while keeping the critical thinking and design judgment human-led.

TOOLS & AI PRACTICES I WORK WITH

  • Claude Design
  • Figma AI
  • ChatGPT
  • Cursor
  • Prompt engineering
  • RAG patterns
  • Gen AI
  • Agentic AI
  • Conversational AI
  • AI Automation

About

I’m a product designer with 6+ years of experience designing complex digital products across enterprise SaaS, fintech, AI, e-commerce, CRM, and Web3. I work closely with product and engineering to turn ambiguous requirements into clear, scalable experiences that solve real user and business problems.

My strength is bringing structure to complexity — understanding the problem, defining the right flows, challenging assumptions, and translating product strategy into thoughtful interaction and visual systems. I stay hands-on from early exploration through prototyping, validation, and launch.

I lead through clarity, craft, and ownership. I collaborate closely with cross-functional teams, communicate design decisions with intent, and use AI to accelerate my process without outsourcing the thinking or judgment behind the work.

  • Led 0→1 and large-scale redesigns across SaaS, fintech, AI, e-commerce & Web3
  • Designed four AI product experiences across GenAI, Agentic, Conversational & Automation AI
  • Drove measurable outcomes including 70% lower cart abandonment and 65% higher direct sales

What I do

  • Product Strategy

    Problem framing, product thinking, 0→1

  • UX & Interaction

    Flows, information architecture, prototyping

  • Design Systems

    Components, patterns, consistency

  • User Research

    Discovery, usability testing, synthesis

  • Design Leadership

    Design critique, collaboration, mentoring

  • AI Product Design

    GenAI, Agentic UX, conversational & automation

  • AI-Augmented Design

    AI-assisted exploration, prototyping, synthesis & iteration

  • Product UI

    Visual systems, interaction patterns, high-fidelity design

Experience

  • Product Designer

    Kast.biz

    Designed and evolved a mobile-first SaaS platform for real estate professionals, spanning lead management, outreach, listings, and AI-powered workflows. Shipped experiences across GenAI, Agentic, Conversational, and Automation AI, from product exploration through implementation.

    Jan 2025 — Feb 2026

  • Lead UX Designer — Contract

    Clearwater Analytics

    Led UX for complex enterprise wealth-management workflows, simplifying financial data and reporting into clear, scalable experiences. Led a team of 3 UX designers while working closely with product and engineering on a greenfield white-label platform built with BlackRock as design partner.

    Jun 2024 — Sep 2024

  • Senior UI/UX Designer

    Socialninjaz

    Led product design across SaaS, e-commerce, and Web3, owning complex workflows from problem definition through shipped experiences. Worked closely with product and engineering to shape product direction, interaction models, design systems, and high-fidelity interfaces.

    Nov 2021 — May 2024

  • Graphics & UI/UX Designer

    Fiveminds

    Built the foundation of my product design practice across digital products and client-facing experiences. Developed strong expertise in visual design, interaction design, Figma, and translating business requirements into intuitive, production-ready interfaces.

    Jan 2020 — Nov 2021

Contact

Have a complex product problem? Let's make it make sense.

© 2026 Anubhaav Vermaa

Senior Product Designer · UI/UX · AI & SaaS